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Privacy Policy

Last Updated: December 15, 2024

Home/Privacy Policy

1. Introduction

Hehuang International Trade (Huizhou) Co., Ltd. ("Hehinter," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hehinter.com or use our mobile applications available on Google Play and Apple App Store.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our services immediately.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account on our website or mobile applications
  • Fill out contact forms or submit inquiries
  • Subscribe to our newsletter
  • Make purchases or transactions
  • Participate in promotions, surveys, or contests

This information may include:

  • Name, email address, phone number, and postal address
  • Company name and business information
  • Payment information (processed securely through third-party payment processors)
  • Communication preferences and feedback
  • Profile information and photographs

2.2 Automatically Collected Information

When you access our website or use our mobile applications, we may automatically collect certain information, including:

  • Device identifiers and device information (type, operating system, browser)
  • IP address and geolocation data
  • Usage data and browsing patterns
  • Cookies and similar tracking technologies
  • Mobile app crash reports and performance data

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our services
  • To process transactions and send related information
  • To send promotional communications and marketing materials
  • To respond to your inquiries and support requests
  • To personalize your experience and deliver relevant content
  • To detect, prevent, and address technical issues and fraud
  • To comply with legal obligations and enforce our terms
  • To display advertising and sponsored content within our mobile applications

4. Mobile Application Advertising

Our mobile applications include advertising provided by third-party ad networks. This section explains our advertising practices and how we comply with applicable laws and regulations.

4.1 Advertising Partners

We work with the following advertising platforms to display ads within our mobile applications:

Google AdMob
Facebook Audience Network
Unity Ads
AppLovin
ironSource
MoPub (Twitter)
Vungle (Digital Turbine)
AdColony (Digital Turbine)
Chartboost
InMobi
Pangle (ByteDance)
Mintegral
Ogury
Liftoff
ironSource Ads

4.2 Types of Advertisements

Our mobile applications may display the following types of advertisements:

Splash Ads (App Open Ads)

Full-screen advertisements displayed when the app is launched or returning from background

Rewarded/激励视频广告

Video advertisements that users can watch in exchange for in-app rewards, virtual currency, or premium features

Interstitial Ads (插屏广告)

Full-screen advertisements displayed at natural transition points during app usage (between levels, after completing an action)

Banner Ads

Rectangular display advertisements displayed at the top or bottom of the screen during regular app usage

Native Ads

Advertisements designed to match the visual style and format of the app content

4.3 Data Collection by Advertising Partners

Our advertising partners may collect and use data for the following purposes:

  • Delivering targeted advertisements based on your interests and preferences
  • Measuring advertising effectiveness and campaign performance
  • Building user profiles for advertising targeting
  • Preventing fraudulent activity and ensuring ad delivery quality
  • Attribution tracking to credit advertising sources
  • App install and engagement tracking

5. Children's Privacy (COPPA Compliance)

We are committed to protecting children's privacy. Our services are not directed to individuals under the age of 13 (or 16 in certain jurisdictions).

5.1 United States (COPPA)

In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13 years of age without verifiable parental consent. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information promptly.

5.2 European Union (GDPR)

For users in the European Union, the processing of personal data of individuals under 16 years of age requires parental consent under the General Data Protection Regulation (GDPR). We will obtain verifiable parental consent before processing data of minors.

5.3 Other Jurisdictions

We comply with applicable child protection laws in all jurisdictions where we operate. Age requirements may vary by country. Users must meet the minimum age requirement in their jurisdiction to use our services.

6. GDPR Compliance (European Union)

If you are located in the European Economic Area (EEA), the following rights apply to you under the General Data Protection Regulation:

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate personal data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: Request limitation of data processing
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing of your personal data
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
  • Right to Lodge a Complaint: File a complaint with a supervisory authority

To exercise these rights, please contact us at support@hehinter.com. We will respond to your request within 30 days.

7. CCPA Compliance (California)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request disclosure of personal information collected, used, disclosed, or sold
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt-out of the sale of personal information
  • Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

We do not sell personal information in the traditional sense. However, our use of advertising partners may constitute "sharing" under CCPA. California residents may submit requests by contacting us at support@hehinter.com.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When determining retention periods, we consider:

  • The nature and sensitivity of the information
  • The purposes for which we process it
  • Applicable legal and regulatory requirements
  • Our legitimate business interests

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Access controls and authentication measures
  • Regular security assessments and testing
  • Employee training on data protection
  • Incident response and breach notification procedures

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer personal data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules
  • Privacy Shield certification (for transfers to the US)
  • Adequacy decisions by relevant authorities

11. Third-Party Services

Our services may contain links to third-party websites, services, or applications not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities. You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

Types of Cookies We Use:

  • Essential Cookies: Required for basic site functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Advertising Cookies: Used to deliver relevant advertisements
  • Functionality Cookies: Remember your preferences and settings

13. Your Choices

You have the following choices regarding your personal information:

  • Email Communications: You can unsubscribe from promotional emails by clicking the "unsubscribe" link
  • Push Notifications: You can manage push notification preferences in your device settings
  • Advertising: You can opt-out of interest-based advertising through device settings, browser extensions, or industry programs like the Digital Advertising Alliance
  • Location Services: You can disable location services through your device settings

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Hehuang International Trade (Huizhou) Co., Ltd.
1st Floor, Comprehensive Building, Ganpi Village, Zhenlong Town, Huiyang District
Huizhou, 516000, China
Email: support@hehinter.com
VIP/Business: licuiwei@hehinter.com
Website: hehinter.com

16. Application to App Store Submissions

This Privacy Policy applies to all users of our mobile applications regardless of the app store from which they were downloaded. We comply with the privacy guidelines and requirements of:

  • Google Play Store Developer Program Policies
  • Apple App Store Review Guidelines (including App Tracking Transparency)
  • Huawei AppGallery policies
  • Samsung Galaxy Store policies
  • Amazon Appstore policies

17. User Consent for Mobile Advertising

By using our mobile applications, you consent to the collection and use of information by our advertising partners as described in this Privacy Policy. You acknowledge that:

  • Our advertising partners may collect device identifiers and usage data
  • Personalized advertising may be based on profiling and tracking activities
  • You can limit ad tracking through your device settings
  • Opting out of personalized ads may result in less relevant advertisements
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